The Competition Commission’s report reveals that tinned pilchards have surpassed chicken as South Africa’s preferred protein due to the avian flu outbreak, which caused chicken prices to soar. Despite not being the cheapest protein source, pilchards offer benefits such as affordability in smaller quantities, easy storage, and a wide flavor range.
Oceana, owner of Lucky Star, experienced a 9% sales volume growth in 2023, indicating the increased demand for canned pilchards. With tinned pilchards being zero-rated for VAT and offering flexibility in purchasing patterns, they are likely to remain a staple in consumer choices amidst fluctuating food prices.
Read the full article on Mail & Guardian.